Branding starts on the inside.

The most meaningful place to reinforce your company’s brand? Right on the office walls.

This was our approach when API Heat Transfer tasked us to help with the expansion and redesign of their global headquarters here in Buffalo. We created signage for the new space that embodied the API brand in order to reinforce a sense of purpose to employees and visitors alike.

To ensure a cohesive look between signage and office furnishings, we collaborated with Inside Designs Buffalo. For signage production and installation, we teamed with Hadley Exhibits, Print Leader, and IMG_INK.

From concept renderings (left) to real life (right), these are the striking results:

Brand BoardRoomTimeBurstThe centerpiece of the boardroom, the time burst showcases the rich history of API Heat Transfer. And as the company continues to evolve, milestones can be added.

Brand BoardroomFoyerBranding is brought to life in lobby areas.

Brand CredoWallpaperCustom wallpaper and dimensional lettering spell out the company credo in the break area.

Brand WorkAreaEngineering drawings create a backdrop for work areas – a subtle, sophisticated nod to the company’s expertise.

Brand PrivacyStripsThe company logo provides unique privacy for offices.

MetalSignageMetals used in API Heat Transfer products bring meaning to artwork around the office.

InterviewRoomCurved conference room signage reflects the foundational elements of the company.