The case for ESAB’s Rebel.

Over the course of our seven-year agency-of-record relationship with ESAB Welding & Cutting, we’ve helped launch a number of products from the company’s portfolio, from filler metals to cutting machines. But none have come close in magnitude to last spring’s Rebel launch – the biggest ever for ESAB. Now, that we’re a year into the campaign, we’ve taken a minute to tally the numbers, and the results are in and ready to share. To get the story from beginning to end, from digital to media to creative, dive into our comprehensive case study.