Crowley Webb and M&T Bank win big at the Midas Awards.

We’re always pleased to be able to share good news. So here goes. We learned last month that we landed a certificate of excellence from the Midas Awards for a TV spot we produced for M&T Bank. The spot features user-generated clips captured by everyday people to showcase genuine, authentic moments. We were focusing on the ways M&T makes banking convenient for customers, so that they have more time to celebrate the important moments in life, such as a first day of kindergarten or welcoming a loved one home from the military. Check it out below.

Founded in 2001, the Midas Awards is the only competition to recognize excellence in financial advertising on a global scale, honoring the world’s best financial advertising. The Midas Grand Jury includes client and agency leaders from the creative and marketing disciplines, as well as internationally recognized experts in financial communications.

The M&T spot was rewarding to work on, to say the least. Hats off to our clients, our hardworking team, and all the individuals who shared their remarkable videos.

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