Employee spotlight: Darryl Colling.

For this installment of the CW superstar show, we’re highlighting a true man’s man and art director’s art director, Darryl Colling, our rugged (and extremely skillful) creative supervisor.

Since joining us nearly 14 years ago, D has proven to be a true talent, making anything we put on his desk beautiful – no matter how greasy, sparky, or monstrous it may be. He especially shines in our industrial work, probably because he’s the kind of guy who can dissect and rebuild a motorcycle (true story!). Whether it’s designing an eight-foot-tall mascot on skates or making welding machines spooky, this guy just rolls up his sleeves and gets it done. He’s the Crowley Webb hardworking brand dude-ified.

So grab a lawn chair and a cold one, and let’s hear from our man D.

What has been your coolest work experience?

I would say working with our client ESAB Welding and Cutting has been an amazing experience. They’ve been a client of ours for more than 10 years, and we have formed a great relationship. Together, we have pushed the envelope, creating some bold campaigns. I’ve helped launch cutting-edge products that have made a big impact in the welding and cutting industry. This work is especially exciting for me because it combines my marketing and design passions with my life interests. Ever since I was a kid, I’ve been fixing and building things – from helping repair equipment on my parents’ farm to taking apart and rebuilding motorcycles. It’s a perfect fit.

Working with the 11 Day Power Play has been a pretty cool experience as well. They’re great people to work with, and it’s for a great cause – helping to fund cancer research, helping the community, and helping to save lives. We work on a lot of unique projects with them, but developing their mascot, Petey Powerplay, was one of the coolest experiences.

What do you like best about what you do?

I like the fact that I get to be creative and make cool things for a living. Every day is different and there’s always a new challenge to tackle.

What advice do you have for emerging talent in the field?

Have a point of view, and tell a story with your design. Stay inspired by experiencing new things and being curious. Don’t forget to play, explore, and have fun – you create your most inspired work when you’re in a state of play.

What would the title of your autobiography be?

Man of Few Words.

What’s the first thing you would do with $1 million?

I’ve always wanted to travel more, so I would take a trip around the world. Either that or buy a monster truck.

What’s the last book you read?

I’m currently reading Where the Crawdads Sing, which is a murder mystery from author Delia Owens.

What makes you a great guest at a cocktail party?

I’m a great conversationalist . . . nah, just kidding. The truth is, I’m not a great cocktail party guest. I’d rather throw darts at a bar or sit around a campfire with a few good friends enjoying a good beer.

What do you bring to the Crowley Webb creative team?

In addition to creativity, I bring a nose-to-the-grindstone work ethic, consistency, leadership, and experience.