Employee spotlight: Liz Mattingly.
In honor of International Women’s Day on March 8, 2020, we want to highlight an amazing talent and major player here at Crowley Webb – one of our associate creative directors, Liz Mattingly. Liz has been with the agency for more than 11 years, working on everything from branding efforts for M&T Bank to dozens of patient recruitment campaigns for our pharma clients. She’s a rare breed: smart as a whip, exceptionally hilarious, confident, and composed (unless she’s experiencing a contagious laughing fit). She’s used her talent and energy to empower me as a writer and is always willing to go to bat for me professionally and personally. She also calls me “Sugar,” which improves my day significantly.
I, personally, could go on for days about Liz. But let’s hear from some others. Here are a few anecdotes from her colleagues that demonstrate the impact she’s had on the women around her.
“Anyone who knows Liz would agree that her light shines so very bright – from her brilliant ideas to her sense of humor. But rather than outshining others, Liz helps everyone glow in her presence.” – Rosalind Cardone, copywriter
“Confidence in the face of pressure is something that a lot of women (myself included) struggle with in this male-dominated industry. But Liz is unapologetically confident in who she is and what she believes in. She doesn’t wait for permission to be bold or for validation from others to allow herself to go after what she wants, and every day she exemplifies to our whole agency what it is to trust your gut and to believe in and fight for your ideas.” – Nicole Reinard, senior art director
“100%. That’s something Liz says often but it also describes who she is as a person. She gives 100%, sometimes more. Liz is a woman who is never short on great ideas. She is an amazing team player and concepting partner who is always willing to pitch in or make something better, and she does it all while rocking as a wife and mom.” – Katie Hazel, associate creative director
“Liz is someone who will always brighten your day. Her laugh is infectious and her positive, “brighter side” perspective always makes me feel like everything is going to be OK.” – Andalyn Courtney, group creative director
Now, let’s get to know Liz!
What do you like best about what you do?
I’m huge into pop culture, so advertising has always been appealing to me on that level. Would hump day be as adored without Geico? (Don’t answer that.) Would kids be dressing up as Progressive’s Flo for Halloween without advertising? Would the Super Bowl be as super without ads? I also love the fact that we have the opportunity to change (or create) perceptions. That’s powerful stuff when you get down to it. Think about your favorite brand. Is it really their product that you love – or their persona?
What advice do you have for emerging women in the field?
Build your confidence first. However you need to do it, start there. I say that because if you don’t have confidence, then it won’t matter how good you are at anything else. You have to be able to sell yourself before you can sell anything else. If working out makes you more confident, do that. If singing at open mic night makes you more confident, do that. If seeing a therapist makes you more confident, do that. There’s a quote I love that says, “No one is you and that is your power.” Figure out what that is for you and own the shit out of it.
What would the title of your autobiography be?
Know Your Target. IT HAS SO MANY MEANINGS.
What’s the first thing you would buy/do with $1 million?
Put in a swimming pool.
What’s the last book you read?
What It Takes: How I Built a $100 Million Business Against the Odds by Raegan Moya-Jones. Perfect timing for IWD since the author is a female entrepreneur (she founded aden + anais).
What makes you a great guest at a cocktail party?
I’m actually a horrible cocktail party guest. I don’t drink, and all I like to talk about is Target and The Bachelor. #butinvitemeanyway #leo