Helping a high school roar.
When a high school near and dear to our hearts (and is, coincidentally, the alma mater of one of our founders (and yours truly (Class of ’96 (Valedictorian (look it up))))) asks for a little help promoting the upcoming Bishop Timon-St. Jude High School open house, of course we show up with our pencils sharp, ears open, and shirts tucked in.
Working from a strategy and concrete examples that the alumni of Bishop Timon-St. Jude High School go on to do great things, we created the theme “A tiger can be anything,” which serves as a nod to the school’s venerable mascot. More than just a push to get middle schoolers and their parents on campus, we see this as a tool the school can continue to use for semesters to come as a strong point of distinction.
We should mention (it’s our blog, after all) that the TV spot was yet another created entirely in-house at CW’s worldwide headquarters. Our AV club has certainly come a long way. Enjoy.