Honoring one of our fearless female leaders.

We’re a solid group here at Crowley Webb. We have plenty of people to thank for that, and as we reflect on the powerful women in this office on the heels of International Women’s Day, we wanted to show our appreciation for one of the most invaluable and inspiring leaders to step foot into The Sweeney – our very own Tricia Barrett.

In 2003, Tricia joined Crowley Webb as a senior account executive. Since joining, Tricia has made an incredible impact agency-wide, and today, she serves as one of our co-owners and as senior vice president and managing director of Crowley Webb and Praxis, our patient recruitment division.

There’s an undoubtable amount of love felt for Tricia. She’s a powerhouse with a passion for each person and project that crosses her path. To showcase just how much her impact has affected this agency, we’re sharing a few kind words from fellow Crowley Webbers. Well, maybe more than a few:

“Tricia is a knowledgeable, compassionate leader – a true role model for young women in the industry (like myself!). Her success and role as a female co-owner of Crowley Webb motivates every woman here to be the best they can be, in the hopes that we can be in her shoes one day!” – Paige Lamparelli, social media manager

“Tricia thinks outside the box, which can really benefit the people who work with and for her. Her mind is always churning with thoughts and ideas on how to do things better or different. It’s yet another quality of hers that positively impacts everyone here at CW.” – Jen Zimpfer, resource manager

“Tricia is well-liked and networked within the industry. She is viewed as a mentor, a marketing expert, and a trailblazer for women in leadership. While she is successful, she is also approachable, friendly, and personable. She’s always thinking of others’ well-being.” – Colleen Hatcher, director of business development, Praxis

“Here are a couple of things that come to mind when I think of Tricia: she’s bubbly, friendly, thoughtful, and, ultimately, a powerhouse.” – Maida Tutundzic, project manager, Praxis

“Tricia is a great cheerleader. Everyone should have a cheerleader at work, and she’s mine. She’s also an incredibly dedicated person to her work, friends, and family.” – Lindsey Costello, project supervisor, Praxis

“I really admire Tricia’s commitment to building up the people around her – colleagues, family, and in the community through her volunteer work.” – Lindsay Evans, marketing strategy manager, Praxis

“Tricia is a powerful source of inspiration and has a strong work ethic, filled with a fun spirit. She never gives up on the goal for greatness and supports all who surround her.” – Sara Root, senior project supervisor, Praxis

“Tricia is on your side and really gets good creative. That is the best kind of account person you can have. She is also thoughtful and generous, and has great taste in Canadian music (yay for The Tragically Hip!) and a love of Buffalo hockey (go, Sabres!).” – Katie Hazel, associate creative director

“Tricia exemplifies grace under pressure. She goes above and beyond to make those on her team, as well as her clients, feel special. She also never shies away from tough situations, and she’s personally invested in finding effective solutions for problems.” – Janet Endres, strategy operations manager, Praxis

“Tricia has taught me that there is no limit to what we as women can accomplish. Thanks for always cheering us on, Tricia – you’re a strong woman and role model to us all!” – Shannon Vogel, senior project supervisor

“Tricia is the ultimate #girlboss. She’s strong, smart, and strategic. She’s one of those people who makes you want to do better. To try harder. To think more. She’s also incredibly thoughtful.” – Liz Mattingly, associate creative director

“Tricia is someone you can confide in and help you navigate within the Crowley Webb environment. She enjoys making people happy, and you can always count on her to deliver.” – Mary Kroll, senior production manager

“When I think of Tricia, I think of a confident, strong, poised, and eloquent woman. She is a great example of what you can accomplish when you have desire and drive.” – Debbie Pollina, accounting and human resources manager

“Tricia looks for and celebrates wins. Whether it be during a presentation at BOTS, over an email, or in a social media post, she’ll make sure people know they’re appreciated for the hard work they do. She really takes the time to celebrate all milestones, both big and small.” – Camille Audette, project manager

“Tricia leads by example and always with the best interest of the entire agency. She empowers her coworkers through trust and encouragement, and knows how to get the best out of everyone at the agency. Outside CW and Praxis, Tricia is deeply involved and invested in the WNY community, helping to impact and grow those organizations and causes close to her heart. I’m proud to be her partner, and I’m reminded of how impressive she is every time we interact.” – Biagio Patti, vice president and media director

“She had a part in selecting me to attend some Leadership Buffalo Women’s Series Seminars. It made me feel recognized and appreciated. Tricia is someone who values these opportunities and goes out of her way to make sure her female colleagues get to be a part of them as well!” – Mary Kate Sidoti, analytics manager

“What stands out to me about Tricia is how she really tries to understand each employee and what motivates them. She takes it upon herself to make sure their role plays to their strengths. It’s rare to see that kind of personal investment and interest, especially from someone who has 100 other things to be focused on.” – Katie Briggs, outreach manager, Praxis

“Tricia is the perfect blend of friendly and kind but can also lead. She always greets you with a smile and truly cares about your ideas and concerns.” – Samantha Maroney, senior project manager, Praxis

“I wouldn’t be at Crowley Webb if it weren’t for Tricia. She’s been an incredible mentor and friend, and has played a huge role in helping to shape my career.” – Jessica Carroll, associate media director

“Tricia is the type of person you want in your corner, both personally and professionally. She has the unique ability to turn a challenge into an opportunity or a weakness into a strength, and she has fostered a work environment where young women can build each other up and grow beyond their potential.” – Chelsea Roth, account supervisor, Praxis

“Tricia is a leader who truly cares about the people she works with and honors the importance of work-life balance. She is the first to recognize personal milestones and birthdays in the most thoughtful ways and even gives the best hugs when people need them most! I also admire Tricia’s community involvement – not only is she an accomplished professional at work and devoted to her family and friends, but she takes time to share her talents with organizations that need her.” – Karen Renzi, director of strategy

“Tricia leads by example, showing that no job or task is too big or too small. She is extremely smart and savvy, and through her leadership, she makes those around her better!” – Kim Taddeo, marketing specialist, Praxis

“I don’t think anyone has had a greater impact on me professionally than Tricia. I feel so grateful to have had the opportunity, back when I was 22 years old, to spend those early days of my career just watching her work. By watching her, I’ve learned how to trust my instincts, use my voice, and resist the urge to say, ‘I’m sorry.’ Fourteen years later, I still watch Tricia every day, and every day I learn something new.” – Karen Grobe, senior director of project management, Praxis

“Tricia is one of the smartest, funniest, and most confident people I know. When working with her on anything, there’s never a doubt in my mind that we will achieve success. She’ll settle for nothing less. And while she has an account service and strategy background, she’s an amazing judge of creative. I could go on and on, but I’ll just end by saying I am proud to call her a partner and a friend.” – Matt Low, vice president and creative director

Cheers to Tricia!

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