Seeing purple.

There’s something special about Niagara University and the students who study there. While we’ve known this to be true for the decade we’ve worked with the university, it wasn’t until this past spring – through extensive qualitative research with students, alumni, and faculty – that we really uncovered the true power of Niagara.

And today, we’re happy to announce that the stories we first heard back in May will now be heard by all, as Niagara University launches its new brand campaign, Is it NU? Check out some of the purple pride coming to a TV/phone/digital billboard near you.



Cheyenne :15

Nick :15

Victoria :15

Dr. Schoephlin :15

Cheyenne – Extended cut

is it NU? billboard


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