Public Relations (Taylor’s Version).
These days, it’s hard to not know who singer/songwriter and global superstar, Taylor Swift is. And whether you’re enchanted by her or not, there’s no denying that on top of her musical skills, she’s also a public relations mastermind.
Swift’s 10th studio album, Midnights, dropped today. Fans all around the world have been losing sleep and talking about nothing else for the last few months since she shared the news of her new album during the MTV Video Music Awards, an announcement that was likely more calculated than she let on.
You see, fans have come to learn that Swift plans out every detail of her projects, from the color or style of her outfits, to references she uses during interviews and even the number of objects shown in her latest Instagram post. And while some may think it’s crazy to analyze and dissect these clues, fans have come to love these mysterious “Easter eggs” Taylor leaves.
When it comes to promoting her brand, no one does it better than Swift and her fans. Taylor Swift doesn’t just know she has fans; she takes the time to get to know them – in a way that’s genuine and always evolving with the times and social media trends. Swift reads and watches fans’ posts on Tumblr, Twitter, and TikTok and has even invited fans into her home for secret album release parities. She hasn’t just built a fan base, she’s built a community. A community that other celebrities and brands could only dream of creating.
This approach that the record-breaking superstar has taken might have started as a way to connect with her fans, but it’s grown into much more than that. These days, it’s not just loyal Swifties taking part in the conversation. Brands like Starbucks, Cinnabon, and even the NFL know that if they are talking about Swift, it’s the right move to make.
And while there is a lot of pressure and expectations being in the spotlight – and having the entire world talking about you – Taylor has found a way to master that too. Controlling your own narrative is a huge part of your promotional success, and we know she does that all too well. Just look at what she’s doing when it comes to re-recording her masters. As a result, the buzz she creates with any new announcement leads to likes, shares, retweets, press, number-one hits and, of course, record-breaking sales.
Long story short, we wouldn’t just shake it off – we could all learn a thing or two from Dr. Taylor Alison Swift. If these tactics sound like your wildest dreams, reach out to our public relations team.