Things I’ve learned as a copywriter so far.

I’ve had the pleasure of working as a copywriter for nearly eight years now. It’s fun. It’s insane. It’s what I think I was meant to do. I’ve learned a few things I think are worth repeating. So whether you’re an eager little beaver just starting out, or a writer much wiser than me, cheers to these little truths.

  1. Sometimes the visual does all the talking – and that’s okay.
  2. If a billboard has six words no one will actually die.
  3. When people smarter than you tell you to read more, you should read more.
  4. Trust your instincts.
  5. Make sure everyone knows you’re not the proofreader.
  6. For the first five years, you’ll be way too insecure to ever think about using a pun.
  7. If you ever find an AD you really jibe with, you’re very lucky. Buy them things on their birthday and tell them how nice they look every day. A good partner is your best weapon.
  8. Trust your instincts.
  9. The first line is the hardest to write. [Rips out hair.] Start in the middle and come back to it.
  10. No one outside of advertising has a clue what you do. #©

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