Three inbound marketing elements your business strategy can’t do without.

Let’s face it: if you’re busy hustling for your business, you might not have the time or motivation to sit down and organize your brand’s website. After all, that’s what your staff is for, right?

Unfortunately, if you don’t have a clear-cut plan of action available for your team, they might head off in a completely different direction from what you are envisioning. The key to preventing this – and saving time and energy – is creating an inbound marketing plan.

Fortunately, we’re here to tell you about three inbound marketing strategy elements that are invaluable for any business. They are:

• Keyword research
• Search engine optimization (SEO)
• Content strategy

Wondering where to begin? Start by reminding yourself and your team of your company’s goals. These should go deeper than wanting to rank on the first page of search engine results, and they should use your company’s major differentiators from competitors. Does your company have a unique specialization? Do you offer specific services or deliverables? Once you have your company’s differentiators and goals clearly established, you can then start planning your content strategy.

 
Keyword research provides insight into your target audience.

Keyword research is a vital part of content strategy. Without it, you have no idea what your audience is looking for, how they’re searching, or what the best phrases and keywords are for your company’s subject matter. Even though keyword research can be time-consuming, it’s completely worth it in the long run. Allow yourself to go down that keyword research rabbit hole because on the other side, you could find a term perfectly describing your desired niche that you didn’t even know existed.

For example, when I was researching keywords for a client, I came across a few that were unfamiliar to me. However, after a little research and time spent looking into optimization opportunities, I found that these keywords, while not overwhelmingly popular, were used frequently within the industry. Now our client’s site enjoys steady traffic and a low bounce rate – all from just a few extra hours of keyword research!

 
Use what you’ve learned to re-examine your SEO.

It’s important to include this new optimization focus wherever appropriate. Whether you’re ready to roll out social media paid ads that focus on a product you know your customers want, or you can’t wait to launch a new landing page, any new information you find needs to be included in your comprehensive search engine optimization.

After all, you – hopefully – never turned in a school report without doing some research, right? The same should hold true for your business’s marketing and campaign strategies.

 
Convey your message with optimized content.

Once you’ve determined how your audience is searching (thanks to thorough, optimized keyword research), it’s time to begin developing your content strategy. The best approaches are multifaceted and include well-written content, search optimization, and more. As a bonus, this step could be one of the most cost-effective ways to bring together your business’s messaging to convey overall goals.

Well-planned digital content incorporates:

• Goal-oriented planning
• Development
• Optimization
• Distribution variety

When planning your business’s content strategy, as with any communications plan, the first points to consider are your users and their needs. Does your target audience respond positively to emails from your company? Are you trying to capture business from social media interactions that your competitors fail to engage in?

When you’ve established who your audience is, you can then work to identify which methods will work best to reach your key demographic.

 

Ready to add these three elements of inbound marketing? Let’s talk!

With a team built to tackle everything from traditional print media to the latest search algorithm updates, we have just what you need and then some. Contact us today to discover what you’ve been missing.