Praxis – a small patient recruitment organization specializing in finding patients for medical research studies – wanted to make a name for themselves in the pharmaceutical industry. Considering the size of the industry and Praxis’ very targeted message of effective patient recruitment, this was no easy task.
Following extensive research, we determined Praxis’ entire audience is only about 5,000 people. These are the gatekeepers who would decide whether or not it makes sense to outsource patient recruitment. Getting to these people with breakthrough direct mail that demonstrated the kind of creativity that is one of Praxis’ key points of difference was our method of choice.