The ADDYs is a national, regional, and local advertising awards ceremony sponsored by the American Advertising Federation and the Advertising Club of Buffalo. Here in Buffalo, agencies take turns each year planning and promoting the local show. When our time came, we set out to do something a little different. Something directly related to what’s going on in our business right now. Something that would set the bar high for future shows.
These days, advertising is as much a science as it is an art. And technology is forcing our business to evolve at a pace that would make Darwin’s head spin. Eureka. “The Science of Persuasion” was born. We injected this theme into every molecule of the show – from the call-for-entries poster featuring a diorama of a client pitch to science experiments on the cocktail tables at the show. We even reinvented the way the show was presented – complete with history’s greatest scientists as hosts. And what better place to hold the event than the Buffalo Museum of Science?
Following the exhaustingly entertaining evening, posters were handed out featuring renowned mascots
who will no doubt be studied by future generations of branding specialists.