M&T Bank

Built for Baltimore.


Challenge

When M&T Bank acquired the second-largest bank in Baltimore, no one in the Mid-Atlantic region had any idea what M&T was all about. First impressions being so important, M&T had to introduce itself in a positive, reassuring way, to retain existing customers and attract new ones. And we were right there to help.


Action

The Baltimore Ravens is one of the biggest brands in the Mid-Atlantic, so the bank made the smart decision to partner with the franchise. After naming rights to their stadium were secured, we helped leverage this partnership by creating Banking Built for Baltimore – a checking bundle that included an exclusive Ravens Check Card and a Ravens-themed gift. We recruited Ravens icons and used heavy traditional and non-traditional media to spread the word about this exciting promotion.

Capabilities


Todd Heap was spotted all over town.

Actual giant cards adorned the tops of bus shelters.

We gave the card a bold new design in 2010.


Results

Our efforts have created more than a billion impressions so far. And we’ve helped the bank land an unprecedented number of new checking accounts. Most importantly, we’ve helped M&T Bank become a trusted household name in Baltimore.

Share

Sign right up!

Stay in the loop on the ad biz and all things Crowley Webb with a subscription to our newsletter.